Book Review: The Tipping Point

Posted by mikeberry | Agile Executives,Book Reviews,Product Owner,Strategy & Portfolio Management | Thursday 15 November 2007 5:57 pm

The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell, is an insightful book that discusses factors that cause market surge.

Gladwell points out the two phenomenons that seem to primarily be market catalyst factors:

  1. One high-profile, highly-connected individual’s public endorsement
  2. A critical-mass buildup of interest

Gladwell suggests people like Oprah Winfrey can have great power in markets, and sites her single negative market-shaking comment about the U.S. beef industry back in the 80’s as an example of such dynamics.

I found the Tipping Point to be an inspiring read and highly recommend it, especially to the marketing types.

Mike J Berry
www.RedRockResearch.com

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